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Mountain Messenger
Lewisburg, West Virginia
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October 31, 1991     Mountain Messenger
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October 31, 1991
 

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6A The Mountain Messenger, Thursday, October 31, 1991 ASK ME ABOUT FAMILY UNIVERSAL LIFE RON BROTHERS 200 W. Washington St. Lewisburg, WV 24901 645-71 O0 Farm Family L,re I,~su,=,Jce Camber, v l, ,~ u,R Comments Solicited on New Land Exchange Rules The United States Depart- ment of Agriculture Forest Serv- ice and Bureau of Land Manage- ment are soliciting public com- ment regarding proposed rules designed to streamline and expe- dite exchanges involving federal and non-federal lands and im- plement the Federal Land Ex- change Facilitation Act of 1988. The principal provisions per- tain to exchange agreements, assembled land exchanges, seg- regation, compensation for costs assumed, appraisal standards, bargaining, arbitration, approxi- mately equal value exchanges, value equalization, cash equal[- Alderson Livestock Market 8:00 PM Monday, Nov. 4 COW SALE 70 Heifers - Sirnmental Crosses, Angus, Back White, Chadois Crosses Approximately 50 Cows - Black & Black and White Face, All Cows Pre~inanc~, Tested & Aped ALDERSON LIVESTOCK MARKET 445-2945 G. THOMAS GARTEN BEDFORD HINKLE XEHDIE MASSEY President Stockyard Manager Office Manager [703] 962-2274 645-6593 645-6425 Paul Counts, the new Assistant Manager at Garten Ford, invites all his West Virginia friends and neighbors to drop by and say hello. "If you're in the market for a new or used vehicle, do us both a favor," Paul says. "Come by GARTEN FORDI" Paul has been in the automobile business for 15 years and lives with his wife, Marilyn and daughter, Megan in White Sulphur Springs, W.Va. HIs home phone is 1-304-536-4775. ROUte 60 EaSt, Clifton Forge, va. DL 1959 Toll Free 1-800-344-5247 zatlon waiver, and simultaneous transfer of title. Because of the high degree of uniformity between the proposed rules of the two agencies the public may submit one set of comments to the Bureau of Land Management or the United Sates Department of Agriculture Forest Service. Comments are due by Decem- ber 2 and should be sent to Chief, USDA Forest Service, 14th and Independence Avenue NW, Washington, D.C. 20090-6090; or Director, Bureau of Land Management, Room 5555, Main Interior Building, 1849 Street NW, Washington, D.C. 20240. The proposed rules appear in the October 2 issue of the Fed- eral Register. Copies of the pro- posed rules are available at all U.S. Forest Service regional of- rices and Bureau of Land Man- agement state offices. Bluegrass Market Saturday, October 26,1991 775 head sold to 123 buyers Amounting to $248,044.92 STOCKER & FEEDER STEERS: Under 500# 58.00 I04.00 500-750# 70.00 94.00 Over 750# 50.00 77.00 HEIFERS: Under 500# 52.50 83.00 501-750# 47.00 77.00 Over 750# 44.50 68.50 BULL CLVS SO.O0 100.00 BABY CLVS 30.00 125.00 VEAL CLVS SLAUGHTER CA~DLlg STEERS HEIFERS COWS 32.50 48.00 MOST SOLD 38.00 43.00 BULLS 42.00 68.00 Under 1000# 45.00 68.00 Over 1000# 42.00 58,50 COW & PAIRS 470.00 COWS, BH 4 I0.00 720.00 HOGS SLAUGHTER SOWS BOARS PIGS & SHOATS By Head HORSES PONIES 155.00 185.00 SHEEP & LAMBS BLUE 42.00 RED 37.25 BABY LAMBS OTHERS 34.00 46,00 EWES 3.00 13.00 BUCKS 19.00 GOATS By Head 36.00 I I Mountain State Apples Get High Test When it comes to apples, West Vlrglnlans will respond to taste over beauty. And in recent supermarket tests, the apples many picked as best-tastlng were those grown right here in the Mountain State. Those are some findings from marketing studies conducted earlier this year by West Virginia University (WVU) and the state Department of Agriculture. The studies were designed to test ways to increase sales of russeted Golden Delicious apples grown in West Virginia. =We investigated two promo- tional strategies: one associating russet with superior flavor and one appealing to state pride," said Tara Baugher, WVU horti- culture extension specialist and a member of the seven-person research team. Golden Delicious is a popular variety, both for eating fresh and Alderson Market Friday, October 25, 1991 231 head sold to 49 buyers Amounting to $82,066.62 STOCKER & FEEDER HEIFERS 300 TO 500# 50.00 79.00 500 To 750# 54.00 68.00 Over 500# STEERS: Under 500# 60.00 102.50 To 700# 52.00 78.00 Over 700# BULL CALVES 57.00 94.00 BABY CLVS HOGS NO. 1 NO. 2 24.00 NO. 3 SOWS BOARS SHOATS PIGS COWS COMMERCIAL UTILITY 36.50" 45.50 CANNER & CUTTER 5.00 36.00 COWS &CLVS 400.00 810.00 COWS, B.H. 4 I0.00 505.00 VEAL CALVES, CHOICE GOOD We cover the county with four offices- Alderson, Lewisburg, Rainelle and Rupert--to make friendly, comprehensive banking services close to home, no matter where you are in Greenbrier County[ Greenbrier Valley National Bank. Keeping the Valley Green. GREENBRIER VALLEY NATIONAL BANK ALDERSON . LEWISBURG " RA1NELLE " RUPERT Member Allegheny Banksharcs Member FI)IC BULI~ COMMERCIAL & GOOD 50.00 CUTTER BY HEAD SHEEP & LAMBS BLUE BLUE X RED MEDIUM COMMON: WETHERS: EWES. EWES BH 54.25 GOATS GOATS: 13.OO 30.00 ORGAN SINKS GROVE, W.VA. 772-3638 SPECIAL ON SU.S. NO. 1 APPLES Golden and Red Delicious, Stayman, Rome and York. Also Available - Fancy and Extra Fancy Apples II HOURS: 9 - 4:30, CLOSED WEDNESDAYS & SUNDAY MORNINGS for processing into apple prod- ucts such as pies and Juice. More than 1.5 billion pounds of Golden Deliclous apples are grown in the United States an- nually, including 47.3 million pounds in West Virginia. Golden Delicious apples also are the state's claim to fame, horticulturally -- the original Golden Delicious tree was found at a small, hillside farm in Clay County in 1906. It is the ances- tor of millions of trees planted throughout the world today. Ironically, however, Golden Delicious apples grown in West Virginia do not sell as well as thc'~se grown in Western states. The reason, it appears, is ap- pearance. West Virginia's humid climate causes the apple's skin to freckle, or russet, and con- sumers seem to prefer smooth skins over speckles. The WVU study team wanted to see if a sales display could change that preference. The re- searchers also wanted to see how the West Virginia apples fared in taste tests when the ori- gin of the apples was not re- vealed. So they headed for the produce departments of four su- permarkets -- two in Morgan- town and two in Charleston. For the promotions experi- ment, russeted Golden Delicious apples grown in West Virginia were displayed next to smooth Golden Delicious apples ob- tained from the Pacific North- west. The price was the same for both kinds. Four types of treatment were tested in four randomly assigned days. In one treatment, both types of apples bore the same generic label. In another treat- ment, the West Virginia apples were identified as such with a sign and stickers. The third treatment used a display urging shoppers to "Taste a Real Apple," emphasizing flavor over color perfection for the russeted apples. The fourth treatment combined the two promotional strategies of taste and state pride. =Whenever the 'Real Apple' poster was displayed, the russeted apples out-sold the smooth ones," Baugher said. "Without ~he poster the russeted apples sale averaged 47 percent of the total; with the poster that average increased to 62 percent." The study found insufficient e~dence to indicate the appeal to state pride boosted sales. Taste appeared to be the critical~ factor. And that made the re- sults of the subsequent taste test even more important to state apple growers, noted Robert Cheves, a WVU resource management student and mem- ber of the research team. The taste test pitted the West Virginia-grown Golden Delicious against the same variety of apple grown in the state of Washing- ton. The Judges k 150 custom- ers at a Morgantown supermar- ket -- tasted unlabeled slices of both apples and ranked them for texture, sweetness, Juiciness, and taste. "The consumers ranked the West Virginia apples higher than the Washington apples on all four characteristics," Cheves re- ported. "On a scale of I to 5, the average overall rating of the West Virginia apples compared to 3.5 for ington apples." The lowest average were given to the taste of the Washin while the highest given to the taste of Virginia apples. The results suggested motion possibility: le tomers try before "It appears respond positively to hlgh-quallty West apples." Cheves suits of the display also suggest consumers favorably to the idea apple with an ance may taste better that is more appealing cally." The research findings used by the West cultural Society's Force to plan gies for chain stores. ings also could be growers who operate kets. By Carol Hall -Like most country stores," the pany of Asbury provides and homeowners with items besides feed, fencing, animal health wormers, and seeds. neighborhood hardware people often come browse. But this year added attraction: owners Lacy and are buying and for the Hammond Company of Stockton, "/his is the first time nut-hulling station ha~ up in Greenbrier Thomas noted. "Thc~ hulled in Monroe Beckley, and at Weston, a first for us in Thomas said church group, 4-H chapter, can come In basketful or a truck walnuts, and they will A pickup truck load 45 minutes to hull, Thomas. The nuts are hulled, bagged, and shipped lots to the facility in The Agri-Supply store Is on Route 12 near A Page For People Who Work Close TO The Earth West Virginia Maine,Anjou Female Sale November 2, 1991 Lewisburg Fairgrounds Offering 70 Head 25 Bred Females 45 Heifer Calves 3/8 to Purebred All Maine-Anjou or bred to Maine bulls . From an established breeding program with 19 years " ..... ': " experience breeding Maine-Anjou cattle McClintie's entire '91 calf crop Mike MeClintic Rt. I, Box 156.F Meadow Bridge, W. V. 25976 (304) 392.5648 Russell end G Box 145, Clintonville, W. V. (304) 392.5603 Bob and Carol Sherwood Maxwelton, W. V. 24957 (3O4) 497.2720